BEWARE OF STARS

MODERN MARKETING ECONOMICS KNOW OUR PSYCHOLOGYVERY WELL.ONE WOULD NOT PURCHASE ANY  COSTLYGOOD, IF IT IS NOT GIVEN ON INSTALMENT. FOR A PRETTY LONG TERM WE ARE READY TO PAWN OURSELVES FOR OWNING  A BIKE,CAR OR A FLAT

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IT IS ABOUT THE LATEST ECONOMIC THEORY THAT TEACHES US THE HIDDEN DANGERS IN PURCHASING MODERN AMENITIES.

THE INITIAL COST IS ONLY THE TIP OF THE ICE BERG.

THE RECURRING EXPENSES ARE THE VILLAIN BEHIND THE SCREEN. BEWARE OF COMFORT PROVIDERS IN THE MARKET.

PREVIOUSLY WE HAD BICYCLE, SEWING MACHINE  AND TYPEWRITING MACHINE AS COSTLY EQUIPMENTS.

THEY INCURRED INITIAL COMMITMENT, SOME TIMES ABOVE THE AFFORDABILITY OF THE AVERAGE CUSTOMERS OF THOSE DAYS.

BUT THEY HAD NOT CARVED ANYTHING MORE AFTER THEY OWN TO US. WHAT ABOUT THE NEW ONES, THE CABLE T.V, COMPUTER,

THE MOBILE PHONE, THE MOTOR CYCLE, CAR , FLAT….AND SO ON.

THEY DEMAND ONLY AN AFFORDABLE COST INITIALLY.

HOW MANY TIMES OF ITS INITIAL COST THEY ARE EATING WITH IN A PERIOD OF TEN YEARS, HAVE YOU EVER COMPUTED?

THAT IS THE ECONOMICS OF THE ADVANCED MARKETING TECHNIQUE.

CAN IT BE BLAIMED AS A HIDDEN AGENDA?

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“TAKE THE BRAND new CAR FOR AN INITIAL PAYMENT OF Rs 1999/*-”

“GET YOUR MOBILE CONNECTION WITH OUT ANY ADVANCE PAYMENT”*.

“OWN A 300M2 FLAT AT COCHIN FOR AN ATTRACTIVE DISCOUNT.”*

THESE TYPES OF ADS ARE TO BE MET WITH CAUTIOUSLY.

BEWARE; THEY ARE HOOKS TO ENTICE YOU, PROBABLY IN THE SHAPE OF A STAR  *

STAR INDICATES************CONDITIONS APPLY!

CONDITIONS APPLY MEANS ‘READY TO BOW YOUR HEAD TO LET THEM CUT YOUR THROAT’.